About Us

Hakeem Muhammad Usman, Founder and Pioneer of Choice Or Daimad Herbal, after graduating from Tibbia College Lahore, along with four younger brothers, established Choice Or Daimad Herbal (Pvt) Ltd. on the 1st of July 1975. He was deeply concerned about the decline of Oriental Pharmacy — a field with a glorious history and time-tested remedies spanning over a thousand years.

The aim was to produce oriental medicines and natural dietary supplements in a modern and scientific manner, ensuring that traditional formulas and remedies reach customers in ready-to-use form — without compromising their natural efficacy and quality.

The journey began modestly, but dedication, honesty, and strict quality control soon overcame financial challenges. As a result, the company earned widespread recognition and public trust for the purity and effectiveness of its natural herbal products.

Today, Choice Or Daimad Herbal (Pvt) Ltd. has become a trusted name in herbal healthcare, recognized not only in Pakistan but also globally — wherever people value the power and effectiveness of oriental herbal medicine.

Our Vision

To become the first choice of consumers worldwide by providing them with natural solutions for health and wellbeing.

Our Mission

Choice Or Daimad Herbal is taking the lead in reviving the centuries-old heritage of oriental pharmacy by integrating modern innovation and scientific precision.
We are committed to serving humanity by improving the quality of life through natural, safe, affordable, and human-friendly herbal products.

Our Values

To achieve our mission, we strive to become the most trusted herbal company among patients, customers, employees, investors, business partners, and communities where we operate.
We provide our employees with meaningful work and opportunities for growth, and we uphold our core values of:
Honesty, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People, and Health Benefits.